China's hardware industry competition will present six characteristics


"Internationalization of domestic competition and domes […]

"Internationalization of domestic competition and domesticization of international competition" will be the characteristics of the development of China's hardware industry in the next few years, and will present six major trends.

First, China's status as a global hardware manufacturing center will be further consolidated.

With the acceleration of China's integration into the global economic environment and the rapid rise of economic power, China has become the most dynamic economic region in the world. China's economic facilities are relatively complete, industrial development is relatively mature and labor costs are low, and it has the comparative advantage of becoming a global hardware manufacturing center. The export-oriented development of hardware manufacturing is characterized.

The strengthening of the central position is first manifested in the overall growth of the export of hardware products in recent years: the export growth rate of major hardware products is higher than the growth rate of production, higher than the growth rate of domestic market sales; the main hardware and electrical products are fully blooming, not only The traditional export-oriented products such as power tools, hand tools and construction hardware products have a high growth rate, and the export growth rate of kitchen appliances and sanitary products with a small proportion of exports in the past is also very obvious. The huge market and central gravity will further attract the transfer of hardware multinational manufacturing centers to China.

Second, the capital operation in the industry will become more active, and cooperation between enterprises will be significantly strengthened.

In a globally competitive environment, industrial capital is another theme of industry operation in order to gain a favorable competitive position and enhance competitiveness. In 2004, Supor and Vantage were listed, and Hongbao was also actively working for the listing. Wanhe’s capital market operation will not stop due to the failure of the restructuring of Yuemei. From a capital perspective, the current main feature is the expansion of capital. From the perspective of competitive behavior, cooperation in resource sharing among enterprises is increasing.

Third, the polarization of enterprises will be further intensified.

The next few years will be the high-speed shock period of the hardware industry. The direct consequence of this high-speed shock is that the current trend of polarization in the hardware kitchen and bathroom camp is expanding. It is expected that there will be absolutely no more hardware companies that can truly survive in the market in the next few years. However, this high-speed shock in the hardware industry will bring huge opportunities, and the result of the shock will make the market operation more rational.

Fourth, the sales channels will undergo profound changes, and competition among channels will become increasingly fierce.

Due to oversupply of domestic hardware and kitchen products and increased quality pressure, sales channels have become one of the key competitive factors, and the competition for channels has become increasingly fierce. On the one hand, kitchen electric appliance manufacturers have strengthened their control over retail terminals, strive to reduce sales links, save sales expenses, and make sales channels develop in a professional direction. The sales model of enterprises is developing in the direction of adapting to various markets at the same time. On the other hand, the trend of the development of the sales industry has led to the rising status of large-scale home appliance chain stores, enhanced control over the industry, and participation in price competition that was previously dominated by manufacturers. With its broad market coverage, procurement scale and cost advantages, large retailers will increasingly control their production companies in terms of product pricing and delivery. At the same time, the requirements of China's hardware products in the international market will gradually develop and change. There will be higher requirements for the quality, packaging and delivery deadlines of Chinese products, and even gradually extend to the production process and product research and development, and the products and environmental protection. , energy resources, humanities and environment combined.

Fifth, market competition will shift from price-based to high-quality, high-tech products.

With the deepening of competition, the profit margins of all stages of the hardware industry chain are being compressed, and the space for price reduction is decreasing. More and more enterprises realize that price competition cannot establish core competitiveness alone, and it is not the direction of long-term development, so as to explore new development paths. Many hardware companies have increased their investment in technology, developed new products with high technology content, differentiated products as a long-term solution for enterprise development, sought new market demand, and established new economic growth points (enter small appliances and Other similar industries) to achieve sustainable development of the company.

Sixth, the integration of domestic and foreign enterprises will be further accelerated.

In order to improve their own strength and expand the international market more quickly, domestic hardware companies will accelerate the integration with foreign companies through various means to improve product quality and enhance competitiveness. While continuing to expand the markets of traditional countries such as the United States and Japan, it will also bloom in Southeast Asia, the Middle East, Russia, Europe, and Africa.

In general, China's hardware industry will continue the momentum of structural adjustment, but at the same time there will be some bright spots. The polarization of hardware companies will intensify. Some enterprises that do not adapt to market competition will withdraw from the market competition through different channels, and the hardware giants will gradually surface.


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